The 1st International Adriatic Mayors' Conference, aimed at strengthening cooperation in the Adriatic area and exchanging experience between cities in the region, opened in Ljubljana on Thursday, 17 May.
The Adriatic Sea is of extreme importance for the development of tourism in the region, said Marjan Hribar, the head of the Tourism Directorate at the Economy Ministry.
However, this potential is not passing unnoticed by foreign businesses, which are increasing their investments in tourism in the region, he warned.
This piece of Europe has secured its position on the world tourist map, however, further cooperation between the countries lying along the Adriatic is needed to increase the region's importance, Hribar pointed out.
Meanwhile, Slovenia is opening to a new type of tourism - cruises. Until the end of the year, eight cruise ships are scheduled to stop at the port of Koper, bringing around 50,000 visitors to Slovenian shores, Hribar revealed.
One quarter of all overnight stays at the Slovenian coast result from tourism, a trend that is bound to continue, he said.
Source: Slovene Press Agency STA